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AD2 Networks

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Power of Online


AD2 Networks
Consumer Purchasing
“Information obtained on the web and personal online experience is modifying brand opinions and purchasing behavior, regardless of whether the final purchase is made online or offline."

"Window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that tallies with the opinions of others, and, most importantly of all, discover what previous buyers have to say. Newsgroups and web sites constantly review products and services." - Source: The Economist: March 31st, 2005





Facts
  • 128 Million Americans

    128 million Americans go online. 107.5 million Americans use search engines to find information. (Source: 9th Annual Middleberg/Ross Survey).

  • Online Purchasing

    77% of Internet users have personally bought a product or service over the Internet. (Source: AOL and the Henley Centre).

  • Internet Users

    88% of Internet users use search engines to find information, products and services. (Source: Search is Brand, Market Senital/Weboptimiser).

  • Online Purchases

    55% of online purchases are made on a site found through search engine listings. (Source: Nielson/Netratings).

  • Switching Brands

    42% of online consumers have changed their mind about a brand they were going to buy and switched to a different brand. (Source: AOL and the Henley Centre).